Cookie Policy.
This Cookie Policy explains how Aura Advert ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at www.auraadvert.com(the "Website"). It explains what these technologies are, why we use them, and your rights to control their use.
Table of Contents
What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.
We may also use similar technologies, including:
- Pixels / Web Beacons: Tiny images embedded in web pages to record views.
- Local Storage: Storing data locally on your device with larger capacity than cookies.
- Scripts: Code snippets enabling functionality and collecting usage info.
Why We Use Cookies
- Ensure proper technical functioning and security.
- Remember preferences and enhance browsing.
- Understand visitor interactions (analytics).
- Measure effectiveness of marketing campaigns.
- Deliver relevant content and ads.
- Detect and prevent fraud and abuse.
Types of Cookies We Use
Essential for the Website to function. They do not store PII. No consent required.
Allow us to count visits and traffic sources to measure and improve performance.
Enable enhanced functionality and personalisation (e.g., embedded videos).
Used by advertising partners to build a profile of your interests.
Detailed Cookie Inventory
4.1 Strictly Necessary Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm | Cloudflare | Bot management and DDoS protection | 30 minutes |
| XSRF-TOKEN | auraadvert.com | Cross-site request forgery protection | Session |
| cookie_consent | auraadvert.com | Stores cookie consent preferences | 12 months |
4.2 Analytics & Performance Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Distinguishes users for analytics | 24 hours |
4.3 Marketing & Targeting Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Deliver and track ads | 3 months |
| _gcl_au | Google Ads | Store and track conversions | 3 months |
Third-Party Cookies
Some cookies are placed by third-party services like Google Analytics, Google Ads, Meta Pixel, LinkedIn Insight Tag, and Cloudflare. We encourage you to review their respective privacy policies.
Consent & Legal Basis
When you first visit, you can accept or reject non-essential cookies. This relies on consent under GDPR, DPDP Act, and allows opt-outs under CCPA.
Managing Your Preferences
You can manage cookies via:
- Our Website's cookie consent banner.
- Browser settings (Chrome, Firefox, Safari, Edge allow blocking third-party cookies).
- Third-party tools like Google Analytics Opt-out Add-on.
Impact of Disabling Cookies
If you disable cookies, some features may not work. Opting out of ad cookies does not stop ads, it just makes them less relevant. Disabling strictly necessary cookies may break the site.
Do Not Track Signals
At this time, our Website does not respond to DNT signals, as there is no universally accepted standard.
Data Retention
Session cookies are deleted when you close the browser. Persistent cookies remain as specified (up to 2 years).
International Transfers
Third-party cookies may transfer data outside your country. They use SCCs or adequacy decisions to safeguard this data.
Changes to This Policy
We may update this Cookie Policy. When we make material changes, we will update the "Last Updated" date.
Contact Us
- Email: info.auraadvert@gmail.com
- Phone: +91 78799 91762